What is trademark registration?

It is how you can protect your trademark as a property interest, safe for your business.

What if I choose not to register it?

By registering your trademark, you prevent third parties from using it improperly or even fraudulently, whether in physical (shelves, fairs, billboards, etc.) or digital (social networks, ecommerce websites, platforms, etc.) channels.

Who can apply for a trademark registration?

Natural persons and public or private legal entities.

I would like to understand better this registration thing…

Let’s say you were building a house or selling a car. In case you don’t have the deed of ownership or the vehicle is not registered at the DMV, the ownership of your asset might be compromised. The same applies to trademarks. Trademark registration ensures you are the owner of a trademark, giving you more freedom to operate in the market — particularly with regard to competitors.